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Editor's Angle

The Savant

On the Cover: What’s the Big Idea? by Elizabeth Millard Some ideas linger while others falter. What makes a concept, trend, or strategy stick around? For every iPhone, there are dozens, even hundreds, of products or strategies that don’t gain lavish praise in the media and cause a buzz heard round the world.

Intriguing Ideas of 2007 by Meleah Maynard What’s a good idea? Well, that depends on whom you ask. So we asked a lot of people from a wide range of industries to tell us about the really important ideas of this year.