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Our market research servicesMarket Research

Do you have the market, competitor, and consumer intelligence necessary to succeed? Through our industry-specific guidance and cutting edge research, we help senior living providers make decisions that will impact your current and future services and strategies.

Your challenges

  • Meeting the evolving service and program demands of older adults
  • Obtaining meaningful, accurate, real-time data on market, consumer, competitor, and industry conditions
  • Adjusting to environmental and demographic trends
  • Determining market feasibility and appropriate sizing for new development or expansion projects
  • Competitively pricing service offerings
  • Evaluating the effectiveness and performance of your marketing program

Our market research services

  • Proprietary market demand studies, estimates, analytics, and demographic and competitor profiles:
    • Continuing care retirement communities (CCRCs)
    • Independent living
    • Assisted living and memory support
    • Long-term care (nursing) demand analysis and modeling
    • Home care and home health agencies
    • Life care at home
    • Program of All-Inclusive Care for the Elderly (PACE)
    • Hospice
    • Adult day care
    • Active adult communities (55+)
    • Tax credit/low income housing
  • Market and feasibility studies:
    • Directing the project development process
    • Facility or campus repositioning
    • Financing
  • Pricing analysis
  • Consumer research, including focus groups and mail/phone surveys
  • Marketing audits and sales consulting

Our approach

LarsonAllen and ThirdAge joined to form a stronger team of senior living consultants and researchers. We spend 100 percent of our time serving clients across the aging-services continuum. Our insight and advice comes from practical business experience.

We offer organizations the in-depth industry and market analysis that is critical to achieving your mission and financial strength. To support our market studies, we have instant access to a wide variety of state and national databases. You’ll also benefit from our original research, mapping tools, and innovative market demand methodologies.

Contact us for more information.

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